MEET THE FOUNDER

Choux (pronounced “shoe”) is a nod to the French term of endearment “chou chou,” meaning darling. “It was also a childhood nickname that brings back fond memories of growing up surrounded by music, art, and creativity—a world that shaped my earliest love of design.”

Like many in this field, my passion for interiors started young. My parents always knew I needed a “design fix” when they’d hear the familiar screech of furniture being rearranged in my bedroom upstairs. Though I pursued a degree in business marketing, I’ve spent the last 25 years using that foundation exclusively in the world of design.

My professional journey began with an internship at an interior design firm in college, then led to nearly a decade with Ralph Lauren Corporate, followed by roles at Benjamin Moore and later helping designer Darryl Carter open his flagship store and studio in Washington, DC.

In 2007, shortly after becoming a mom, I launched Little Choux, an online children’s boutique where I blended my love of interiors and high-quality products—sourcing décor and toys from around the globe, styling rooms, creating custom pieces, and even designing themed events as part of our brand storytelling.

Over a decade ago, my husband and I traded the pace of city life for the quiet of the Virginia countryside. We purchased a 1901 farmhouse in need of serious love and, alongside an architect, builder, and a lot of sweat equity, transformed it into a modern home filled with character, warmth, and storied finds.

Every personal, professional, and travel experience has shaped my design philosophy: thoughtful details matter, craftsmanship counts, and a well-designed space should reflect the people who live there. I’ve been on job sites, managed builds, and even designed and constructed pieces myself—so I understand how design decisions impact both budget and beauty.

I believe in creating spaces that are crisp yet comfortable, purpose-driven, and full of personality. Whether you’re reimagining an entire home or refreshing a few key rooms, I’d love to hear your story and help bring your vision to life.

Warmly,
Anne Marie